In 2004, Madison's MX, fishing and cycling e-commerce site was pipped at the post by Asda in the Effective IT Awards. This year the site is one of five shortlisted for the Information World Review Award in the category of: Innovation in Content Management. The website of John 'what does he do? Prescott is one of the other nominees.

Ultimatepursuits.co.uk shortlisted for award

The other nominees in the category are:

The Royal Mint

Welsh Language Board

Office Of The Deputy Prime Minister

European Board of HSE

The awards night is 30th November.

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