Krien Dawson, ex of Madison, will run the UK office from the French company's Grenoble HQ.

Vario MTBs return to UK

Vario – "one of the original innovators in downhill technology," said Dawson – is based in the foothills of the Alps and was one of the first MTB brands to make use of adjustable geometry.

"Our continued desire to offer consumers a individual alternative to mainstream brands continues to serve us well with a loyal following in the French and Swiss markets," said Dawson.

Eleven-year old Vario is a niche brand owned by the LDM IDEXX Group, producers of over 100 000 bikes per year for mass market channels.

"For UK dealers we are able to offer a range that is innovative, offering aggressive SRP price points coupled with enticing dealer margin and a unique personality," promised Dawson.

The Vario range consists of twelve mid to high end downhill, freeride and cross-country bikes.

"Guaranteed to cause a stir, our unique frames and graphics and our well thought out specifications will offer your shop a unique brand and enviable terms," said Dawson.

Vario bikes are shipped from Grenoble and are 99 percent ready to ride, needing just a final inspection before being placed on sale, said Dawson.

Invoicing is in pounds sterling and shipping to the UK takes three days.

Tel: 00 33 4 76 05 78 32

Email: uksales@vario-bikes.com

http://www.vario-bikes.com

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