Velorution continues its recent expansion with the launch of the first of two new stores in January.
Opening at 9.30 am this morning, the new store is situated on the fourth floor of the department store Selfridges on Oxford Street, London. The new store features a selection of Velorution products, and is plugged as an "entirely new concept in urban lifestyle fashion and cycling."
This is the second time Velorution has had a store-in-store footprint in the high-end store – the first majored on e-bikes.
MD Jonathan Cole said: "We will be bringing some new brands to Selfridges from our key partners with a great selection from Brompton, Chrome Industries, Linus, Pashley, Gazelle, Schindelhauer,Pelago and Frog. We will also have an extensive range of clothing and accessories – many exclusive to Selfridges and Velorution at Selfridges."
The Velorution store is part of Selfridges new wellbeing and lifestyle destination situated on the 4th floor.