Vielo unveiled its new R+1 1X road bike at this year’s Sea Otter Classic in California.
The Vielo R+1 frame is engineered and designed to accommodate a 1X drive system only. The brand has said its focus is to provide the rider a ‘huge performance gain’ in frame lateral stiffness around the BB area (30% stiffer than a 2x frame), additional comfort through chain stays and seat stays, plus some detailed aero touches. The V+1 all-road/gravel bike was launched in the UK in January last year. SRAM showcased the V+1 at last year’s Eurobike and at its groupset product launch in Tucson Arizona earlier this year.
The new R+1 road bike project was conceived mid-2018. The seat tube compliments the rear wheel with 30mm tyre and joins the BB area for further increased lateral stiffness. To compliment the frame, the Vielo R+1 will be equipped with the new 12 speed e-tap AXS 1X group sets, available in both SRAM Red and SRAM Force.
Founder Ian Hughes said: “The Sea Otter Classic is the perfect venue and platform to launch our new R+1 road bike. Vielo is all about looking to the future and being brave. Because we are a small boutique brand we can develop and engineer detailed products much faster than larger corporate brands. We are also offering a unique route to market from the UK to US customers.
“This will be through carefully selected independent bicycle shops in the US delivered direct from the UK, rather than the normal (large) distributor model. This will make sure we can maintain our product, service and brand culture all the way through to the dealer and customer.”
Trevor Hughes, Ian’s son and co business owner, said: “We’ve had an incredible reaction so far to the R+1 and the V+1 in the US, with one US journalist quoting R+1 as his ‘bike of the show’. We’ve always been focused on consumer leading our brands so it’s incredibly exciting seeing consumer reaction first hand when launching something new.”
To find out more or become a dealer contact www.vielo.cc or firstname.lastname@example.org