BikeBiz Bicycle and cycling retail news
The free digital magazine – Altitude – features editorial on new products, holiday ideas, ways to enjoy the mountains and more.
Vos told BikeBiz that it felt the time was right to launch Altitude magazine following its growing credentials in the outdoors and wintersports market.
“Altitude has been on the cards for some time now,” explained senior marketing executive Gabrielle Williams. “And with the launch of the London Bike Show and the growth in the market it was the perfect time to launch knowing we had the sector’s support. Vos Media publishes the Daily Mail Ski & Snowboard Magazine which is the best sold winter sports title in the UK and alongside the magazine sits the Ski and Snowboard Show which is the largest consumer winter sports show in the world. We also run the Outdoors Show which successfully moved from Birmingham to London in January 2011 together with the launch of the London Bike Show.
“With this portfolio we consider ourselves to have a clear understanding of the outdoors and wintersports market which is reflected in Altitude’s editorial content,” Williams added.
Vos Media is hoping that Altitude, the firm’s first venture into the digital market, will generate 20,000 unique visits, and 350,000 impressions a month and is planning to publish the magazine twice next year.
