Wahoo has announced its acquisition of pedal brand Speedplay.
By focusing on the needs of cyclists across all disciplines, Wahoo has said it intends to put Speedplay pedals on “as many bicycles as possible and continue to drive creativity at this celebrated brand”.
“Wahoo and Speedplay share a common approach of leveraging technology to develop products that enhance the performance of cyclists,” said Chip Hawkins, founder of Wahoo Fitness.
“Speedplay pedals are the most innovative, high-performance pedals available so it’s a perfect fit with Wahoo. We welcome the opportunity to offer another edge to Wahooligans around the world with the best pedals in the business.”
Richard Bryne, CEO of Speedplay, added: “When Sharon Worman and I founded Speedplay, it was because I wanted to solve problems performance athletes were having in reaching their full potential.
“By becoming part of the Wahoo family, we can carry that mission to more athletes with more compelling products than ever before.”
Earlier this year, Wahoo announced its intention to acquire endurance training platform The Sufferfest.