Wahoo has partnered with Tom Pidcock’s British Continental cyclocross team Trinity Racing.
The brand will provide the team with Elemnt Roam GPS computers, Tickr heart rate monitors and Kickr smart trainers.
Pidcock said: “Getting off to a strong start in cyclo-cross races is critical so it’s really important to get our race preparation right. Having the support of Wahoo and access to their smart trainers in warm-ups and training allows me to be in the best shape possible come race time.
“And then obviously, as cyclocross is a winter sport, sometimes training indoors is necessary. My Wahoo Kickr is an invaluable training tool as I know I can get the right session in whatever the weather.”
Wahoo’s CEO, Mike Saturnia, added: “It has been fantastic to see the growth of cyclocross in the UK.
“We have a keen interest in helping to nurture young talent within the sport so are proud to be able to provide the team with the best smart trainers, GPS trackers and heart rate monitors available.
“With Trinity Racing’s riders competing across a number of different disciplines, it is critical that they have access to an ecosystem of products that can support this.
“Tom, Cameron and Abby fit closely with our ethos here at Wahoo and we look forward to welcoming them to the Wahooligan family.”