BikeBiz Bicycle and cycling retail news
Opportunities for bicycling brand’s distribution in the Australian market.
Sea To Summit Pty is one of the largest resourced adventure brand distributors in Australia, representing over 30 companies nationally.
STS owns and operates its own warehousing facility supported by a major office in Sydney as well as offices in China and Germany. It also has the logistics infrastructure and operational capacity to distribute new brands in the bike market, as well as other channels.
These distribution abilities were recognised this year by Vista Outdoors, the owner of CamelBak, who awarded the company with the global distributor of the year for its innovations in consistent delivery of brand growth, marketing and development.
Having doubled sales of CamelBak since taking over the brand’s distribution, the STS 2018-2020 strategy for further growth includes building an in-house cycle channel team in the Sydney office. The team are now actively searching for cycle parts and accessory brands that wish to partner with them as they continue to grow CamelBak and other key brand’s business further in the bicycle channel.
For more information please contact cycle business manager Lucien Loyens.
