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In a week’s time, BikeBiz.com executive editor Carlton Reid will host a TV show from the Interbike Media Center. He will be interviewing e-bike gurus and e-bike execs in a half-hour special, viewable live on the web as well as from the show floor. The show will also soon thereafter be archived on YouTube.
The guests will include e-bike guru Ed Benjamin of consultancy Benjamin Consulting, founder of the Light Electric Vehicle Association; David Cabanban, Sanyo’s North America Business Development Manager for the Eneloop Bike project; Larry Pizzi, CEO of Currie Tech; designer Robert Brady, CEO of Robrady Design; and Vincent Lamoureux, International Sales Director of BionX, the e-bike motor used by Trek and others.
Interbike, which starts September 21st, has ramped up the promotion and distribution of shows aired as Interbike TV.
Universal Sports will stream live content from Interbike through Interbike.com and UniversalSports.com. Universal Sports, a partnership between NBC Sports and InterMedia Partners, is the preeminent multiplatform destination for Olympic and lifestyle sports programming. With more than 1 million unique visitors per month to UniversalSports.com, this partnership will provide added exposure to exhibitors’ products at the show.
Amgen Tour of California will be the title sponsor of the Media Center; and Inside Cycling TV will provide the production and technical experience.
"Because of the incredible demand from the cycling community for news of what’s going on at Interbike, it’s developed into an amazingly vibrant and dynamic news hub at the show," said Rich Kelly, Interbike marketing manager.
"It’s really exciting to see the constant flow of endemic and non-endemic print, online and video media professionals using it to report on the trends and product innovations they see at the show,"
The Media Center was launched at the 2006 Interbike International Bicycle Expo.
"We are excited to partner with Interbike and Inside Cycling TV to power the Amgen Tour of California Media Center at Interbike," said Carlos Silva, president and COO of Universal Sports.
"The Interbike Media Center is a successful trade show feature and something we’ve wanted to be a part of for a long time. There’s no better place to showcase our company’s reach and promote our ever-growing amount of cycling coverage."
Universal Sports will also host a viewing lounge in the lower lobby level next to registration in the Sands Expo and Convention Center. The lounge will include seating areas, free coffee, and TV monitors showcasing cycling events on Universal Sports television network, including the primetime premieres of the UCI Road World Championships, as well as encore presentations of the 2009 Giro d’Italia and Vuelta a España grand tours.
Inside Cycling TV, a division of Monde Productions, will provide the studio equipment and staff to help produce more than 12 hours of live online video streaming programming from TV studio users.
"We’re looking forward to providing technical assistance to this year’s Media Center TV studio," said Kevin Smith, founder and CEO of Inside Cycling TV.
"Our goals are to help studio users produce entertaining and informative show coverage, provide added value to exhibitor’s show efforts and to create a multimedia experience for viewers during and post Interbike."
Amgen Tour of California Media Center
Powered by Universal Sports and InsideCycling.tv
Broadcast Schedule (US PDT time)
Wednesday, September 23
8:30 – 9:00 a.m. Good Morning Interbike
10:00 – 10:30 a.m. Bicycle Leadership Conference
11:00 – 11:30 a.m. Amgen Tour of California
12:00 – 12:30 p.m. Universal Sports & Insidecycling.tv
1:00 – 1:30 p.m. The Spokesmen
2:00 – 2:30 p.m. Rodale Publications
4:00 – 4:30 p.m. Dirt Rag
Thursday, September 24
8:30 – 9:00 a.m. Good Morning Interbike
10:00 – 10:30 a.m. BikeBiz.com
11:00 – 11:30 a.m. Amgen Tour of California
12:00 – 12:30 p.m. Universal Sports & Insidecycling.tv
1:00 – 1:30 p.m. Rodale Publications
2:00 – 2:30 p.m. VeloNews
3:00 – 3:30 p.m. Bikes Belong Coalition
4:00 – 4:30 p.m. Dirt Rag
Friday, September 25
8:30 – 9:00 a.m. Good Morning Interbike
10:00 – 10:30 a.m. VeloNews
12:00 – 12:30 p.m. Universal Sports & Insidecycling.tv
4:00 – 4:30 p.m. Dirt Rag
