Home / Business / Wattbike launches ‘Power Cycling’ initiative with British Cycling
Indoor group cycling initiative tailored to the rider's own peak fitness levels

Wattbike launches ‘Power Cycling’ initiative with British Cycling

Wattbike has announced the launch of an indoor group cycling initiative, backed by British Cycling, in which an individual can exercise in a group, but to their own optimum fitness level.

Based on highly accurate real-time data on their power, heart rate and cadence, the rider can train at their own pace among a group. To support group Power Cycling sessions, Wattbike has developed a special Power Cycling software package that allows data from participating Wattbikes to be displayed on large screen displays in gyms.

Participants will also have the opportunity to become British Cycling Members and benefit from a range of offers and advice.

Stewart Kellett, British Cycling director of recreation and partnerships said: “‘We are constantly innovating in order to reach our target of getting one million more people into riding bikes by 2013. To continue to reach new people in new ways, were working with partners to make it as easy as possible to find a bike riding opportunity. We believe an indoor cycling experience should be authentic and fun – as challenging and invigorating as getting out on the road. Wattbike gives new and regular cyclists a unique experience. Your riding position is natural and at the same time you are learning about your cycling technique, power output and pedalling effectiveness. And it’s also fun way to improve your fitness in a social environment."

In other news...

Bafang moves German branch to new, larger location

Bafang is moving its German branch to Hövelhof, near Paderborn/North Rhine-Westphalia, to be in a …