The bike is called the ‘Road Runner’ and will be launched within the next few months.
Hemingway is a patron of Sustrans and a committed cycle commuter. He was one half of the design partnership which created the iconic 1980s Red or Dead fashion label.
On Wednesday he launched a cycling pool at the Staiths South Bank housing development in Gateshead. Background on the Cycle@Staiths launch here and there’s a YouTube video, too (no pix of the bike yet).
Hemingway’s design company helped to personalise this riverside housing development. There’s a cycle route in front of the development. This goes to Newcastle city centre along a flat riverside route. It’s blocked in the other direction but eventually there will be a cycle route to Europe’s largest mall, the MetroCentre.
Cycle@Staiths is a pool of ten bikes for residents’ use. The bikes are free to use. Every household has also been supplied with a £57.50 Halfords voucher to spend on bike kit.
Hemingway’s new £100 folding bike could be given away to residents of similar housing developments, believes the designer. Hemingway has also designed a new bike shed for domestic use. Shack Up is lower than a garden shed, can hold four bikes and there’s a compartment for garden equipment or bike stuff. It will be available soon – in flat-pack form – from B&Q.