Free cycling events and rides that encourage cyclists to venture into rural areas will be one of the main attractions of next year’s national Bike Week (15th-23rd June), said Harvey.
On- and off-road rides in the countryside that are free to enter will also
be promoted as part of the NOW! (National Outdoor Welcome). This includes 200 Sustrans’ ‘Pedalling Picnics’ and many of the club rides that take place during Bike Week.
One of the Bike Week 2002 objectives is to get more cyclists visiting
rural areas that were hit by the Foot and Mouth epidemic earlier this year, said Harvey.
Spending by cyclists will aid the recovery of many businesses, including
tearooms, village shops, cafes, pubs and tourist attractions.
Bike Week event registration is free. Organisers of all registered
cycling events between 15th and 23rd June will benefit from free PR support, website promotion and public liability insurance (but theres no PLI for racing events).
Bike Week and Bike2Work promotions are co-ordinated for the
Bike Week Liaison Group with financial support from central government.
The liaison group members are:
Association of Cycle Traders
British Schools Cycling Association
Consortium of Bicycle Retailers
Cycle Campaign Network
Cycling Time Trials
London Cycling Campaign
National TravelWise Association
Tel: 01243 543888