Specialized revenues in October finished 10 percent better than any previous month in the company’s nearly 30-year history.
And this was in spite of an economic downturn.
Specialized in the UK performed well too, also recording a record month in sales, said Specialized UK MD Richard Hemington.
A press statement from Specialized in the US said:
"The record sales send a resounding message. In a more challenging economic environment and during trying times, bicycling can thrive. It is an affordable activity that can be done with the family and close to home."
Company founder and president, Mike Sinyard, said:
“The results are directly related to having hot products and a strong dealer base worldwide. Specialized and its dealers are proving to be countercyclical to the current economy."
Specialized Bicycles was founded in Morgan Hill, California in 1974. It designed and manufactured the first production mountain bike – the Stumpjumper – which, as a marketing icon, now resides in the Smithsonian Institute.
Right – Mike Sinyard
Below – Stumpjumper, circa 1981 – the first mass-produced MTB