After confirming the news that Chain Reaction Cycles will be sponsoring GMBN, Wiggle has now also signed a three-year deal with the network.
The retailer will now become the weekly headline sponsor of the GCN Show, which airs every Tuesday on YouTube. The sponsorship deal sees Wiggle become a sponsor of over 150 editions of the channel’s GCN Show.
In addition, Wiggle will host a new regular competition slot ‘The GCN Wiggle of Fortune’ designed to reward GCN’s loyal audience with a free voucher to spend on Wiggle. This is all to be promoted via the GCN Show and social media channels.
The Global Cycling Network has 1.3 million YouTube subscribers and a further 1.5 million fans/followers via social media, making it the largest cycling channel in the world.
Wiggle director of brand marketing Dan Staples said: “The GCN Show is a perfect and highly credible fit with Wiggle. We’re both catering for online cycling audiences and the immediacy, compelling content and authenticity of the show aligns with our own brand ethos. As fans and viewers of the GCN Show, we’re very excited to be a partner and we’re looking forward to creating unique cycling content together.”
Simon Richardson of GCN added: “We’re really excited to have Wiggle come on board and support the GCN Show. Their global reach is a perfect fit with the GCN audience and the partnership is helping us to continue to develop the Show, exploring new ideas and making it bigger and even better.”