Wiggins will be fully involved in product development and design, working closely with Le Col owner and former teammate Yanto Barker to bring his style to the items.
Barker and Sir Bradley go back 20 years, to when they lived, trained and raced together as juniors in Team GB. Wiggins said: “Throughout my career, I’ve always strived for perfection and demanded the very best kit to help me perform. The opportunity to partner with Le Col was a no-brainer, as I know Yanto shares this passion and produces the best technical kit on the market. I’m really excited about bringing my personal style and technical input to a brand already renowned for performance.
“I’ve always wanted to develop a cycling brand that brings cyclists the ultimate blend of professional performance and style. With a range that caters for committed club cyclists, social riders, through to supporting and inspiring juniors with seriously great performance kit.”
Barker added: “When I started Le Col in 2011 I would often speak to Brad in the peloton about performance, style and design, so in a sense he was involved in Le Col from the very start. Even at that stage Brad was interested in designing his own range but obviously had other priorities. I’m delighted that he’s now joining us to create ‘Le Col by Wiggins’ where we’ll combine our shared relentless focus on performance and detail, allied to Bradley’s unique style and iconic status as Britain’s greatest ever cyclist, which will result in the most technical and stylish cycling product on the market.”
Le Col by Wiggins will launch later in 2018.
The partnership will also see Le Col become the technical kit supplier for Team Wiggins, the professional development team created by Sir Bradley Wiggins in 2015. Le Col and Sir Bradley will work closely with the team to design and develop a bespoke range of performance cycling apparel.