BikeBiz Bicycle and cycling retail news
Wilier UK has re-introduced its custom build programme, with all sales routed via a local dealer.
With a six to eight week turnaround, customers can have their hands on any Wilier road or MTB frame, custom painted using an online builder and then finished with the customer’s chosen spec.
Wilier will offer a variety of groupsets from Campagnolo, Shimano, Sram and FSA.
All that is required to get the ball rolling is a 20 per cent deposit with the local dealer along with the placement of the order. The bike will then be hand-built to the specification by one of the brand’s mechanics at its modern production facility in northern Italy, just outside Venice.
Prices for a full carbon, custom-built bike start at only £2,149 for the stunning GTR with Athena group, RSport wheels and FSA Gossamer Cranks.
For more details contact ATB Sales on:
Email: info@atb-sales.co.uk
phone: +44 (0)1424 753566
