BikeBiz Bicycle and cycling retail news
Wisper and Freego Electric bikes are to join forces in a new venture to be named the Freego Wisper Group or FWG.
Wisper’s David Miall and Freego’s John Heath will be working together as joint managing directors under the chairmanship of Eric Lane, with plans to expand their dealer network.
They will be continuing to sell exclusively through stockists in the UK and Ireland. Freego’s popular demo bike leasing scheme and the recent zero per cent finance deals to the end user will be expanded to include all the bikes in FWG’s range.
Douglas Lawson has decided to pursue other interests and FWG said it wishes him all the best for the future.
Chairman Eric Lane said: “It was an obvious move to join the two most well known and successful electric bike businesses in the UK. John and David’s skill sets are perfectly matched to make the Freego Wisper Group a force to be reckoned with. As well as our work in the UK and Ireland we will be continuing to expand our export distributorship throughout the world.”
FWG’s wide brand line up will now consist of Freego, Wisper, Grace, Riese and Muller, Blue Label and the iconic Birdy folding bike, currently the only non-electric bike in their collection. However, plans are being mooted for a new range of non-electric or “Vanilla” bicycles being added to the portfolio in 2014.
Both Freego and Wisper have been in the UK e-bike market for almost nine years.
