BikeBiz Bicycle and cycling retail news
Wolf Tooth Components has announced that Sigma Sports will act as its UK distributor.
The new partnership will see Sigma Sports handling all B2B enquiries and sales of Wolf Tooth Components within the UK market.
Wolf Tooth commented that it is, “looking forward to leveraging Sigma Sports direct knowledge of the UK retail market to better serve our existing UK network of dealers.” Brendan Moore, co-owner and VP of operations and sales at Wolf Tooth, said “We are extremely excited to partner with Sigma Sports for our distribution needs in the UK!
"Being able to sell through all sales channels and meeting the customer where they want to purchase is an imperative in today’s marketplace. Sigma Sports has proven that they can effectively manage this complex distribution model."
Patrick Beasant, head of B2B at Sigma Sports, added: "After selling Wolf Tooth for years, we love the quality and ingenuity of the products they create. We are very excited about strengthening that relationship by making their products available to other dealers without the fuss of buying from overseas."
