BikeBiz Bicycle and cycling retail news
WyndyMilla has revealed its new line up of bike models and summer takeover programmes at the Assos Store and London’s Look mum no hands! cafe.
The British handmade bicycle brand runs a full research and development team, its own paint studios, WM Paintworks, and also employs athletes and ambassadors from across the cycling world. The new range includes WyndyMilla’s all-new aero road bike, the Saw Doctor Aero Road, and a brand new steel bike, the Massive Attack Steel (ST).
The new Saw Doctor Aero Road, from £4325, is a carbon fibre aero road frame designed for speed with aerodynamic performance and a refined ride feel. Hand built in Venice, Italy, the Saw Doctor Aero Road’s tube to tube construction “guarantees quality and lifetime durability with infinite scope for customisation”. Italian bicycle component company Ursus provides prototype integrated handlebars, including hidden internal cable-routing. WyndyMilla says the Saw Doctor is currently the only fully custom bike with integrated handlebars.
The Massive Attack has also undergone a redesign for 2019. Due to be officially unveiled later this summer, it will come in a variety of custom options including a Superlight and All-Road format. All of WyndyMilla’s fully made-to-measure range of bikes come with a full professional bike-fit. The custom frames are built from scratch to the individual’s measurements and include paint designs from WM Paintworks.
The brand has also announced its first steel bike frame and first bike available in off-the-peg sizes, the Massive Attack ST, from £2250. WyndyMilla says it still delivers a “clean aesthetic and excellent ride quality” but at a lower price point than its carbon sibling. The frame uses premium Italian Columbus steel.
The full range of WyndyMilla’s bikes, including the Massive Attack Superlight and Massive Attack All Road, will be on show at the Assos Store on Regent St during a 12-week WyndyMilla takeover, giving cyclists the chance get a bike fit, test out the new line up and take part in group rides with the WyndyMilla team. The takeover will take place from 24th June until 30th August.
WyndyMilla will also be taking over the London-based Look mum no hands! cycling café, bar and workshop for the duration of the 2019 Tour de France. There will be various events during the 23 days of the Tour, starting on 2nd July.
Earlier this year, the brand announced Chris Houghton as the company’s new CEO and Dani Rowe MBE as its latest brand ambassador. Houghton arrived from energy challenger brand OVO Energy, where he served as CEO of the retail business.
