X-lite is to ramp up its contact with IBDs after deciding to cease being available via Raleigh P & A. A new 34-page hardback trade guide has been produced which is being distributed on an ad hoc basis before a full mailout soon. This is X-lites first trade-only publication, formerly all their literature has been consumer-facing.
The company has 400-500 IBDs on its books and will be pointing them, and new accounts, to its recently-revamped website. This is global in outlook prices are in dollars as well as sterling but parts of it will gradually become more UK trade specific with password access points for trade prices and so forth.
Weve had a website for four and a half years, Alex Trimnell told BikeBiz this morning, and have seen it evolve and evolve. The site will soon be possibly the most advanced in the UK cycle industry.
The consumer facing side of the site will be on show at Bike2000 at the end of the month. 10ft Sony plasma screens will beam the website to show visitors from the X-lite stand and consumers will be able to play with the site live.
As well as listing product and stockists, X-lite are making their site sticky by buying in training advice from Dave Smith and bang-up-to-the-minute race results.
At Bike2000 X-lite will be launching 10 new product lines as well as displaying their updated existing product lines. The new products include a 4-bolt clamp downhill stem (as used in prototype form by Team Giant riders), a CNC machined pivot camlock seat QR (the rocking pivot gets the QR tighter quicker) and CNC turned brake pivot blanks for plugging frame disc brake holes.