Following discussions at Eurobike, Dutch based child seat supplier YEPP has appointed Greyville Enterprises as their exclusive UK distributor.
Marketing manager Sven Willems said that YEPP had been looking to build on the market position their brand has achieved in the last five years and saw this move as an excellent opportunity, stressing that YEPP is not ‘any old run of the mill child seat, but have unique features with simplicity of operation and comfort’.
Willems said: “We feel Greyville are well positioned in the UK market to promote our products and further our brand image.”
Greyville’s MD Alan Pritchard added that he had always had an eye on YEPP since the colourful designs hit the shops back in 2009 and jumped at the opportunity to partner such a prestigious name. Pritchard said: “All of us here at Greyville are really excited at the prospect of getting these seats out into our dealer network.”
Greyville said the main thrust of the sales campaign will be aimed at the IBD’s as they have the ability and knowledge to properly show consumers just how simple these seats are to fit and operate.