Parcel delivery company Yodel has announced that it will continue its sponsorship deal with The Tour of Britain, confirming that it will remain the official logistics partner and sprints sponsor of the country’s biggest professional cycle race and largest free-to-watch sporting event in 2012.
The Tour, which starts on Sunday 9th September, will see the world’s top cyclists taking part in eight challenging stages throughout England, Scotland and Wales, before the thrilling final stage of the 2012 race, this year hosted by Surrey on Sunday 16th September.
This is the third year that Yodel has been involved with the event, and the second as a lead sponsor. The partnership deal between Yodel and The Tour of Britain will see The Tour’s Sprints competition branded as the Yodel Sprints Competition, with three ‘hot spot’ Yodel Sprints taking place on each stage of the 2012 race.
As part of the sponsorship deal, Yodel will also become Official Logistics Partner to The Halfords Tour Series, an eleven round city centre cycling race series, which brings unique and exciting televised professional team racing to towns and cities across Britain during May and June.
Yodel will also remain Official Logistics Partner to The Tour Rides, The Tour of Britain’s amateur mass participation cycle riders, where over 5,000 amateur cyclists are expected to take on the challenge of riding routes inspired by The Tour this Summer.
Commenting on the sponsorship, Yodel’s chief executive, Jonathan Smith, said: "We are very proud to once again be part of the UK’s leading professional cycle race. Yodel has developed an association with cycling and is the logistics partner for a number of major bicycle retailers, including Halfords and we are delighted to be joining them for The Tour Series.
“Like The Tour, speed and teamwork is crucial to ensure an efficient delivery service, making this partnership with Yodel and The Tour of Britain a winning combination.”
Commenting on the partnership, Hugh Roberts, chief executive for SweetSpot Group, organisers and promoters of The Tour of Britain, said: "We are very excited that Yodel is once again supporting Britain’s biggest cycle race. Yodel has become synonymous with the Sprints Jersey and I’m sure that fans will continue to flock to the Yodel Sprints, where some of the most exciting action in The Tour of Britain will unfold.”
Yodel joins Škoda UK and IG Markets in taking ownership of one of the race’s four leaders’ jerseys.