45 stands have been booked so far. Some from the likes of Raleigh and Moore Large are big ones and nearly half of the available floor space has been allocated so far.
The roll-out of the publicity campaign starts later this month. A4 ads will appear in the cycling press, starting with IPC titles such as Cycling Weekly. IPC is the main media partner of the show and will also be running editorial in its cycle and general lifestyle titles.
The campaign spreads to other cycle titles in February with full page ads in Cycling Plus, Bicycle Business, Cycle Industry and BTI.
Essential Events say there will also be an extensive PR campaign in the national non-cycling press.