Zeal BMX Distribution will close its doors on 1st September 2019.
Its UK dealers are invited to check its B2B website now for a closing down trade sale.
“As a rider-owned company, this was a gut-wrenching decision to make,” said a statement. “However, as a business, we cannot ignore the downturn the BMX industry has taken in the last few years.
“After seeing many brands, dealers and companies come and go over our last 12 years (nearly 17 years if you include our predecessor ‘Padded Cell Ltd’ which we started this company off the back of in 2007 when its parent company folded).
“That downturn, along with a major change in the traditional brand-distributor-retailer supply chain framework to a more direct internet age, where brands supply direct to the end-user set-up, has hit us hard.
“We have taken the decision to close Zeal BMX Distribution on 1st September 2019 in a comfortable way in line with our company financial year-end.
“We’ll be in the fortunate position not to be ending due to any financial issues, disruption or anything of that nature.”