French Pro Tour Team AG2R La Mondiale will use Zipvit energy and nutrition to fuel its riders during this year’s Tour de France.
The deal was signed last week at the team’s HQ and Zipvit will supply energy bars, gels, chews and recovery and energy drinks from its Project ZV range.
Zipvit said its products offer the finest quality ingredients blended with a clear understanding of the science required to increase endurance athlete’s performance and aiding their recovery.
“We are very proud to be part of the team, with riders such as Nicolas Roche, Christophe Riblon, John Gadret and Jean-Christophe Peraud, who all have great prospects of success,” commented Zipvit Sport CEO Warren Bailey. “We also have the opportunity to work closely with the team and further develop our product range using feedback from some of the best riders in the world, which will benefit athletes at every level using Zipvit Sport.”
AG2R La Mondiale GM Vincent Lavenu added: “Zipvit Sport develops cutting edge products for top level endurance athletes and we are delighted to begin this partnership which will see the team benefit from using the Project ZV range.
“We also look forward to working with Zipvit Sport in product development as they continue to use the latest scientific research to produce sports nutrition products for cyclists and endurance athletes.”