Zyro brings three new recruits on board

BikeBiz Award winner Zyro has recruited a trio of new staff members, Robine Puplett, Ian Phillips and Mike Harper.

Joining as Altura brand marketing manager, Puplett has five years’ retail experience in sales, mechanics and marketing and created the corporate identity, bike and clothing designs for the London-based Quest brand. Puplett also worked as European marketing coordinator for the Analog Street wear brand, Gravis Footwear and most recently was retail marketing manager for Burton Snowboards.

A keen cyclist, Puplett has ridden bikes including BMX, mountain, road, track and cross and raced full time for four years in UK and on the continent. He said: “My primary aim within Zyro is to develop an all-encompassing marketing strategy to take the Altura brand to the next level. Altura already designs and manufactures innovative product, and has a proud pedigree of delivering premium service and now it’s time to develop and build its brand awareness further.”

Ian Phillips has become brand manager for incoming brand Dahon, with over ten years’ specialist industry experience covering High Street and online retail, brand management import and distribution. He said: “I am undertaking the re-launch of Dahon in the UK by rebuilding retailer and consumer confidence in the brand.

“It’s my objective to successfully manage the growth of the brand as consumers really begin to understand the benefits of owning a bicycle that folds, and not just another folder.

“I am relishing this exciting new challenge within such a really fast moving, forward thinking company.”

Finally at Zyro, new junior brand manager Mike Harper previously worked in geology for a multi-national consultancy. However, 20 years of road, mountain biking and worldwide cycle touring as well as Saturdays helping out in local bike shops have equipped him with a sound knowledge of all things biking.

“My aim at Zyro is to establish myself as a successful brand manager and continue to improve upon Zyro’s already excellent reputation within the cycle industry.

“I’m excited to now be part of such a successful, forward thinking and award winning company.”