BikeBiz Bicycle and cycling retail news
Zyro has been exclusively appointed UK distributor for Etxeondo cycle clothing.
Established in 1976, the Spanish brand specialises in premium cycle wear, with a heritage in performance cycling sponsoring some of the best known pro teams in cycling as well as working closely with the likes of Delgado, Kelly, Indurain, Ullrich, Vinokourov, and Contador.
Etxeondo designs and produces all its garments in its own facilities in Spain, providing it with control over all steps of production. The firm has a commitment to developing new fibres and fabrics and working with local high quality suppliers.
Ian Young, Brand Manager at Zyro said: “We are extremely excited about the opportunity of bringing this premium quality clothing brand to the UK. There is massive potential with the continued strong growth of the UK road market increasing the demand for this type of product range.
“Our knowledge and expertise of distributing cycle apparel combined with Etxeondo’s quality and heritage are a perfect match.”
The summer 2012 range includes high performance lines for men and women, with a focus on quality and a distinctive style, said Zyro. The range will be available in selected stores from March 2012.
Etxeondo founder and owner Francisco Rodrigo added: “We are very pleased to enter this partnership with Zyro. The people at Zyro have a strong passion for cycling and a great understanding of product. They are a professionally run company and we share the same philosophy on the positioning and the distribution of our products.
“We are excited to have a broader group of UK cyclists experience the great ride that our products will give them. When it comes to cycle clothing, we obsess the details.”
Trade enquiries should be directed to ian.young@zyro.co.uk
