BikeBiz Bicycle and cycling retail news
ZyroFisher and Vittoria have announced an exclusive distribution deal for the UK and Ireland, which will take effect from March 1st, 2017.
The new deal will see ZyroFisher distribute Vittoria’s on and off-road tyres, wheels and inner tubes to the UK market. In 2016, Vittoria introduced the use of graphene technology in both tyres and wheels, which the brand says drastically enhanced both the performance and durability in the range.
Vittoria will sit in the Fisher portfolio of brands, whilst Luke Hammil continues to serve as the Vittoria brand manager.
CEO of Vittoria SpA Rene Timmermans said: “ZyroFisher is the leading distributor of cycling parts and accessories in the UK and Irish markets. We are looking forward to building on the great work we have already achieved with the team at ZyroFisher to maximise our reach within the UK and Irish dealer base and bringing our full product range to a growing consumer base.”
Fisher Portfolio head of brands Nikki Hawyes added: “We have been very impressed with Vittoria’s investment and dedication in developing innovative products exclusively for cycling. We are delighted to secure the exclusive distribution of Vittoria’s full product range in our market and are looking forward to working closely with the brand to add value to its proposition.”
Stock of the complete collection of Vittoria tyres, wheels and inner tubes is now available from ZyroFisher.
