Chicken CycleKit has agreed an exclusive distribution deal with nutrition brand Enervit.
Enervit is the market leader in Italian sports nutrition, with over 40 years of experience. It already has key partnerships to drive demand, including an exclusive partnership with Global Cycling Network, Eurosport TV advertising, a partnership with Team Wiggins and it is also the title sponsorship of the Ironman European Tour.
This is in addition to the European partnerships already in place with Miguel Indurain, the Italian national cycle team and 142 other sponsored events throughout Europe.
Andrew Pirie, sales and marketing director UK and Ireland, Enervit, said: “Enervit has been able to introduce exceptional innovation into the world of endurance sports, in particular through their advanced training methods and its unique nutrition system.
“Today Enervit is still the Italian leading company in sports nutrition and a major player in Europe and so with its 100% Italian approach, the next four to five years is going to be an incredibly exciting journey for the brand and our new UK partner, CCK. We are delighted to get started and look forward to working with Mike, Gary and his experienced team.”
Ernesto Garcia Domingo, international general manager of Enervit, said: “We are delighted to have agreed a long term joint partnership with Chicken CycleKit. Signing this agreement with a well-established cycling distributor, I believe this underpins the strength and best in class nature of our 40-year-old Italian sports nutrition company.
“As we continue to expand our footprint internationally in the attractive and fast-growing GB sports nutrition market, we are excited to have the opportunity to showcase the heritage of our brand and the product range we offer to help cyclists, triathletes and runners achieve their personal goals and improve their performance through our nutrition system.”
Gary Turner, sales director of Chicken CycleKit, said: “Enervit is a hugely successful brand in Europe with a turnover of over €56 million. We are sure this success can be replicated in the UK and we encourage dealers who want to be a part of this to contact us ASAP.”
To view the range visit chickenb2b.co.uk. To discuss the benefits of the range in more detail please phone Stuart Townsend in the sales office on 01525 381347.