Italian cycling apparel brand Northwave has established dedicated distribution for the North American market, and will begin shipping through this system in September.
Northwave retailers will be able to access an expanded offering of models and colors via Northwave reps and through the newly launched Shop.Northwave.com website. Northwave products will no longer be available through Hawley-Lambert.
Director of sales and marketing Michele Battocchio commented: “We are grateful to our friends at Hawley-Lambert for their support of the Northwave brand over the past years. It is time for a new chapter in Northwave’s history, during which our aim is to have a closer, more direct, and more mutually beneficial relationship with our retail customers and improve service for our end users, as we grow the Northwave brand in the North American market.”
The brand commented that the revised sales and distribution system further allows it more direct access to monitor MAP policy and compliance. Northwave has brought on sales staff to directly serve retail customers in Canada and the U.S.