BikeBiz Bicycle and cycling retail news
The Saracen bike brand has got a brand new website at www.saracen.co.uk.
Featuring a wealth of material, such as a new video section including with in-house rider Paul King testing the new Amplitude BMX range and sponsored rider Lance McDermott on his road to riding recovery. Other features include the full bike range with downloadable high-res images, a blog, news and reviews.
Saracen was founded in 1987 and relaunched following Madison’s acquisition, announced in 2008.
Saracen brand manager Simon Wild said: “As we move forward with the Saracen brand re-generation we wanted to produce a website that was stylish, modern and nice to browse over a post ride beer. You can check out the latest models, find out the latest from us on the blog, and pretty soon be able to catch up on many more riding videos. We hope you like it.”
Wild added: “As a team, we grew up with Saracen. We reminisced about Saracen in the late ‘80s when they were doing the Kili Flyer’s and we pledged to revive it to that level. We believe in great design, quality and affordability and producing bikes that you want to ride – whether it’s ripping up the local trail centre, getting to work on or a bike to inspire your kids.”
